Monday, July 04, 2011

Joey Chestnut and online loss leaders

Today is the Fourth of July and the grand day of the famous Nathan's Hot Dog Eating Contest.

I first started seeing lines for competitive eating contests in 2007 during the Krystal Square Off in Chattanooga, Tenn. There you had familiar characters, including the reigning hot dog champion, Joey Chestnut.

Basically in the world of competitive eating there is Joey Chestnut and Takeru Kobayashi. But Kobayashi has not competed in the last few years in the main competitive eating circuit.

So that leaves an eating giant and everyone else.

Although the lines that were out there weren't too generous (-500), they still amounted to an online loss leader since it was highly doubtful that anyone could break Joey's stride.

Recent news reports indicated that he was feeling fine and wanted to try to eat 75 hot dogs this year after only eating 59 last year.

My main interest was that he would win outright and not have to think about how many hot dogs he would eat to do so, since he really was ahead of the pack.

And late in the day he ended up doing so. Who knows if next year what kinds of challenges he'll face, either personally or via new eating competition. But this year at least, his dominance continues.